ZubinB | 17 points | Nov 19 2017 08:04:24

[EDUCATION] Lynda - Advanced Google Analytics 2017 (356MB)

Released 11/16/2017

 

Do you want to generate better reports about your web traffic, and make more intelligent decisions about where to focus your marketing efforts? In this course, take an in-depth look at Google Analytics, and learn advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Instructor Adriaan Brits dives into SEO metrics, and explains how to conduct an SEO performance analysis. He also shows how to integrate Google Analytics with WordPress; use advanced features such as filters, views, and dimensions; build customized team reports; conduct a conversation rate analysis; and more.

This course is part of a Learning Path approved by the American Marketing Association.

 

Topics include:

Measuring the performance of search engines over time through segmentation

Doing more with analytics

Understanding user intent

Setting up site search

Using content grouping

Building customized team reports

Setting up operational dashboards

Fault reporting with segmentation

Conversion rate analysis

Creating a custom attribution model

 

M:

https://x.nz/#F!1rRwQKhZ

K:

!d5z_W9RGdAQWeIiKbUlDhA

Instructions: Replace 'x' with 'mega'.

 

Zippyshare

 

permalink